If you haven’t yet added a serum to your routine, we’ll help you understand why they’re worth considering – and if you are using one, here are some tips to make sure you get the most out of it.

What is a serum?

Facial serums are lightweight moisturizers that deliver powerful ingredients directly into your skin. They’re applied after cleansing and before moisturizing. Most serums are water-based and should be applied first, while skin is still damp, so they are absorbed into the skin faster.

Achieve better results

Finding a good serum is like starting a new exercise routine - the real benefits come when you stick with it long term. While you may notice some improvements initially, true results come once you have been using it for an extended period of time.

However, it’s important to choose wisely and avoid serums that offer the world with clever marketing hype but deliver nothing. Avoiding serums that are made up of trendy anti-aging ingredients without legitimate research will keep you from wasting your time and money. Instead, look for serums with proven ingredients and antioxidants that are stable such as vitamin C derivatives and hydrolysed hyaluronic acid.

Age is no limit

We know that setting a good foundation for health and fitness in your early 20s is what keeps you healthy as you age. This is the same with your skincare regime. Using an anti-aging serum before signs of damage occur means you are on track for a more even complexion and firmer skin as you age. Your skin won’t “get used” to these ingredients, just like your body can't get enough of eating healthy foods. While these ingredients work even after skin damage, it’s better to introduce them before damage occurs.

Target specific concerns

While moisturizers and cleansers can help support particular skin concerns such as pigmentation or fine lines, serums contain more potential in their formulations for a higher number of actives. This means they work overtime to help address particular areas of concern. Some have also found serums work well as spot treatments to really zone in and target particular problem areas.

Tips to help you get the most out of your serum

Apply to damp skin. Moist skin is much more permeable than dry skin, so applying straight after cleansing or misting the skin promotes quicker, deeper absorption.

Use your palm. Pressing the serum with an open palm instead of fingertips release active ingredients.

Less is more. Serums are very concentrated, so to get your money’s worth, just use a few drops. Too much is a waste and may leave a residue. 

Wait before moisturizing. Apply the serum and wait five minutes before moisturizing to get the benefits of the ingredients.

Why Kanapa™ Luminous Facial Serum?

Ingredients with brightening properties use targeted actives to even out skin tone and reduce the appearance of imperfections such as age spots and acne scars.

Containing more active ingredients than majority of serums on the market today, Kanapa™  Luminous Facial Serum combines the latest skin brightening and cell-regeneration technology to deliver breakthrough results in skin tone and texture. Once you try it, you won’t go back.