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XTEND-LIFE HAS THE X-FACTOR article

OMEGA 3/DHA BUYERS' GUIDE

XTEND-LIFE HAS THE 'X-FACTOR'

 
Xtend-Life.s natural hoki fish oil seems to have a synergistic effect when combined with the highly purified tuna oil that creates this remarkable increase in anti-inflammatory effects. We call it the x-factor.

Even though the total amount of omega-3 in our blend is lower than the concentrate (because we combine it with the natural non-concentrated hoki oil), the anti-inflammatory properties have actually doubled! For now, the 'x-factor' has to remain one of the mysteries of nature. We say 'nature' because it is something in the natural component of the hoki oil that is giving these benefits.

This is one of those rare situations in which we are able to get the best of both worlds - oil that is 100% natural and 100% safe with a subtle touch of mystery from Mother Nature herself.

PRISTINE AND PURE
Unbeaten Purity - Proven

Purity is measured by the amount of heavy metals, PCBs and dioxins present. One simply has to look at the locations where most fish oils come from to get a clear idea of why so many omega-3 fish oil products are tainted with toxins. They are often in the middle of major shipping routes and surrounded by large, heavily populated land masses, where pollution and waste is the inevitable outcome. Other fish oil areas are shared by deep sea oil rigs, hardly the sort of purity perceptions you would want as a customer.

The Southern Ocean is known for its rugged beauty, geographic isolation and unspoiled waters. Located in the 'roaring 40s' and 'raging 50s', this body of water off the coast of New Zealand is one of the most remote and purest oceans on earth with nothing but open water separating it from South America (over 9 000kms to the east) and Africa (10 000kms to the west) - ensuring that it experiences minimal 'ship traffic'. The entire population of New Zealand is also only a fraction of one major US city - have a look on your atlas to fully appreciate how remote New Zealand really is to the rest of the world.

 

When measuring the purity of fish oil products, four international standards are generally used. Interestingly enough, we at Xtend-Life have set our own specification standards because we don.t think that the normal standards are good enough as they have been set with the fish oil industry in mind rather than the wellbeing of the consumer.
 

You can view the tough standards we set by going to our website at

www.xtend-life.com and going to Omega 3 / DHA Fish Oil and clicking on the purity tab

There you will find that:
  • Our levels for mercury are 10 times lower than the standards set by international organisations.
  • Our PCB level is set at 18 times lower than the US CRN. In Europe they don't even set a minimum level.
  • The dioxin levels are also set at a level four times lower.

Below is a table which sets out the various international standards for purity

Component

Xtend-Life
Specifications

International
Fish Oil
Standards
(IFOS)

Council for
Responsible
Nutrition
(CRN)

European
Pharmacopoeia

Norwegian
Medicinal
Standard

Arsenic (ppb)

<50

100

100

100

100

Cadmium (ppb)

<10

100

100

100

100

Mercury (ppb)

<10

100

100

100

100

Lead (ppb)

<50

100

100

100

100

Total PCBs (ppb)

<5

45

90

N/A

N/A

Total Dioxins &
Furans (ppt)

<0.5

1*

2

2

2

Notes: 

  • * N/A means 'Not Available'
  • * '<' means less than the indicated Xtend-Life Specifications which are the minimal levels of detection for standard testing equipment.
  • * ppb means part per billion and ppt means parts per trillion
  • * IFOS although included in the table is not a recognised entity. It is a private organisation and it is claimed by some 'observers' that it was established for the benefit of a few marketers of fish oil.

If you look at the column containing the Xtend-Life Specifications, it’s important to remember that these figures are the minimum levels of detection for standard testing equipment.

Even at these low levels none of these contaminants are detected in our oil (hence the ‘<’ symbol) – and we can prove it! Have a look at our current Certificate of Analysis which is on our website. We have the independent government-approved laboratory data on file.



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